Soyserin Group Celebrated Its 40th Anniversary with a Special Invitation

Soyserin Group, which owns brands such as Lajivert Genç Odası and Ritmik Genç Odası, celebrated its 40th anniversary at a venue in Baltalimanı with the participation of many famous names. Özge Ulusoy hosted the evening, while Demet Akalın took to the stage to perform her beloved songs.

Additionally, the brand’s new commercials, featuring actors Bilal Yiğit Koçak, Cihan Şimşek, and Melis Minkari, were screened for the first time. The gala night was attended by Merve Boluğur, Keremcem, Emel Yıldırım, Hande Kazanova, Merve Yıldırım, Nagihan Karadere, Nefise Karatay, Merve Sevi, and Didem Taslan.

YİĞİT KOÇAK: “IT WAS EXCITING TO BE IN THE SAME MOVIE WITH MY FRIENDS”

Bilal Yiğit Koçak, who starred in Lajivert Genç Odası’s new commercial, said, “As a team, we are very happy to be working with such a high-quality brand. We had a great time both on and off set. We would like to thank everyone who has worked on this project from day one.”

Melis Minkari, who appeared in the Ritmik Genç Odası commercial, said, “It was my first commercial. I’m very excited to be in this commercial with my co-stars from the series. I worked with a team that made me feel very safe. I’m glad we did it.”

Cihan Şimşek also said, “Shooting a commercial with my close friends was an exciting process for me too. When the brand’s energy combined with our energy, such a beautiful project emerged.”

Speaking before going on stage, Özge Ulusoy said, “I’m also very familiar with these topics because I recently redecorated my home. I’m very happy to be on stage for the launch of such a quality brand. Demet will be there, and I’m sure it will be an incredible stage. She is a queen.”

MEHMET SOYSERİN: “WE REACHED 99 STORES IN TURKEY IN 2022”

Expressing the excitement of the 40th year, Mehmet Soyserin, Founder of Soyserin Group, said, “Soyserin Group, which began its production life in the metal sector, prioritizing quality and considering the evolving and changing needs of families, took its first step in the sector in 1995 with the Lajivert Children’s and Youth Room brand. In 2015, it added Ritmik Genç Odası to its portfolio, gaining a stronger voice in the sector. Over the past 40 years, we have been steadily advancing toward sectoral leadership. Our company’s primary goal is to provide new and comfortable living spaces for our youth, who will be the architects of our future. As a result of these goals, by the end of 2022, we have reached a total of 99 exclusive stores across Turkey with all our brands. With our advertising film, we wanted to bring together our young and beloved actors with young people and create a bond between them,” he explained.

 

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