Lajivert & Ritmik, brands specializing in modular youth room production, have launched a year-long support project for women entrepreneurs wishing to open stores, in celebration of International Women’s Day on March 8, reflecting their belief in the power and potential of women entrepreneurs.
Reaching consumers from all income groups with its slogan “We Are Always Young,” Soyserin Group’s Lajivert and Ritmik brands stand out with their youthful, dynamic, warm, and friendly brand identities. Operating from a 50,000-square-meter production facility with an annual production capacity of 800,000 square meters, they export to more than 60 countries across 5 continents. Lajivert Young Room and Ritmik Young Room, major players in the furniture sector, continue to grow steadily with nearly 150 stores across Turkey.
Special support project for women entrepreneurs
Operating under the Soyserin Group umbrella; Having made 2023 its “year of expansion,” and working toward its goal of “224 stores in 2024,” Lajivert Genç Odası and Ritmik Genç Odası, which specialize in baby, children’s, and youth rooms, continue to work tirelessly to establish a presence in all 81 provinces of Turkey.
Among Soyserin Group’s priority plans is to open large-scale stores in the Marmara and Aegean regions. In this context, Soyserin Group is launching a very special project for women entrepreneurs, believing in their power and potential, to make this year’s ‘March 8 International Women’s Day’ even more meaningful. Lajivert and Ritmik offer year-round support and conditions specifically for women entrepreneurs who want to open stores, with the aim of strengthening women’s place in the business world and providing them with equal opportunities. Through this special project, Lajivert and Ritmik aim to help women start and grow their own businesses.
Positive discrimination for women at store openings
Highlighting how women add value to the business world with their entrepreneurial spirit, determination, and dedication, Mehmet Soyserin, Vice Chairman of the Board of Directors at Soyserin Group, said, “With our Lajivert and Ritmik brands, we are one of the top four companies in the baby, children’s, and youth room sector in Turkey. We are continuing our journey in the sector, which began in Kayseri and continues here, with brand new collections and brand new projects in the new year. As we reach the first quarter of the year, we are delighted to be launching a project that will be of particular interest to women entrepreneurs on March 8, International Working Women’s Day, a day that is very meaningful and valuable to us at Soyserin Group. As part of this project, we will provide positive discrimination to women entrepreneurs who want to open a store in areas such as marketing and promotion, store design and setup, and participation in store opening expenses. Additionally, as part of this project, we will provide digital marketing and social media support to help female entrepreneurs promote their products and services. I extend my gratitude to all female entrepreneurs who are shaping the future, guiding the business world, and inspiring society.”
